Grant Cardone said Cardone Capital plans to keep using income from its real estate portfolio to buy bitcoin during market weakness. He framed the approach as a real-asset-backed alternative to corporate bitcoin treasury models that depend on stock or debt issuance.
Grant Cardone said Cardone Capital plans to keep using income from its real estate portfolio to buy bitcoin during market weakness. He framed the approach as a real-asset-backed alternative to corporate bitcoin treasury models that depend on stock or debt issuance.
Grant Cardone, CEO of Cardone Capital, said the firm will continue buying bitcoin with cash flow generated by its real estate holdings, using the recent crypto market slide to restate the case for its hybrid property-and-bitcoin model.
Grant Cardone, CEO of Cardone Capital, said the firm will continue buying bitcoin with cash flow generated by its real estate holdings, using the recent crypto market slide to restate the case for its hybrid property-and-bitcoin model.
The development matters because it highlights a different route into corporate-style bitcoin accumulation. Rather than raising capital through equity or debt sales, Cardone is pitching rental income from real estate as the funding source for regular bitcoin purchases, an approach meant to reduce reliance on capital markets.
According to CoinDesk, Cardone Capital has about $5.3 billion under management and buys bitcoin at regular intervals regardless of price, a process commonly known as dollar-cost averaging. Cardone said the model was inspired by bitcoin treasury companies but backed by real assets and real cash flow.
His comments also draw a contrast with Strategy, the company closely associated with the corporate bitcoin treasury playbook. That model, which uses stock and debt issuance to buy bitcoin, has faced pressure this week as Strategy’s shares traded below the value of its bitcoin holdings and CryptoQuant analysts said the firm had overextended itself.
Bitcoin recently fell below $60,000 amid a broader tech-stock selloff and outflows from U.S. spot bitcoin ETFs, CoinDesk reported. Cardone Capital held roughly $200 million in bitcoin as of May, built from an initial 1,000-coin purchase in 2025 and later additions, alongside thousands of residential units and Class A office space.
Cardone has projected returns of 22% to 32% for the hybrid structure, but CoinDesk noted that this remains his own projection rather than an established track record.
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