Coinbase, Kraken and OKX Target EU Users Affected by MiCA Restrictions

Coinbase, Kraken and OKX are seeking to attract European Union users affected by Markets in Crypto-Assets restrictions. The exchanges, which have already received authorization from EU regulators, are targeting customers of crypto companies that remain unlicensed under the rules.

The push highlights how MiCA is reshaping competition among crypto platforms in Europe. Regulatory authorization gives compliant exchanges an opportunity to gain users as restrictions affect rivals that have not secured the required licenses.

Some of the campaigns offer bonuses or prizes to users who transfer their accounts or assets. These promotions are designed to reduce the friction of moving between platforms and encourage customers to switch providers.

For EU crypto users, the development underscores the growing importance of a platform’s regulatory status. The competition for displaced customers also shows how exchanges are using both compliance and promotional incentives to expand their European presence.