Prediction-market consolidation could drive acquisitions across exchanges, sportsbooks and consumer finance platforms, according to Bernstein. Kalshi and Polymarket may become targets because they own exchange infrastructure but lack the distribution of larger rivals.
Prediction-market consolidation could drive acquisitions across exchanges, sportsbooks and consumer finance platforms, according to Bernstein. Kalshi and Polymarket may become targets because they own exchange infrastructure but lack the distribution of larger rivals.
Wall Street broker Bernstein expects growing consolidation in prediction markets to create more merger and acquisition opportunities across sports betting and financial services. The firm identified Kalshi and Polymarket as possible acquisition targets as platforms increasingly combine customer distribution with exchange infrastructure.
Wall Street broker Bernstein expects growing consolidation in prediction markets to create more merger and acquisition opportunities across sports betting and financial services. The firm identified Kalshi and Polymarket as possible acquisition targets as platforms increasingly combine customer distribution with exchange infrastructure.
The shift matters because companies that control both sides of the business can retain revenue previously paid to third-party venues. Bernstein said this model is also increasing pressure on rivals as prediction markets, sportsbooks and retail trading platforms converge into one competitive sector.
Recent moves illustrate that trend. DraftKings acquired Railbird to launch the DKeX exchange, Coinbase bought The Clearing Company after introducing event contracts, and Robinhood partnered with Susquehanna to build Rothera. Flutter also established a structure designed to maintain access to multiple exchanges.
Bernstein said Robinhood and Coinbase currently hold the strongest positions because they pair large consumer audiences with owned, regulated infrastructure. DraftKings has narrowed the gap through Railbird, while Kalshi and Polymarket control their technology stacks but have less consumer distribution, making them plausible buyers or acquisition candidates.
Any consolidation would unfold amid substantial legal uncertainty. State gaming regulators argue that sports event contracts constitute unlicensed betting, while the Commodity Futures Trading Commission claims exclusive federal authority over the products and is developing formal rules for event contracts. The dispute has intensified scrutiny around consumer protection, market integrity and potential manipulation.
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